Eight focus groups were conducted with persons who suffer from allergies or sinusitis on a regular basis —four female and four male groups. The key observation was:

Panadol was generally considered to be a brand leader in the category of over-the-counter medication. As a consequence of its strong brand name, participants were willing to test the new line extension Panadol Allergy & Sinus.

Given the reputation of Panadol I think that it would pass the test. If I go to the pharmacist and he gives me something that I have never heard about before, I would read the literature about it first. If he gives me Panadol I would take it in a minute.

Male 30-40 years