About Us

Learn about our team, their background and achievements

Background

Market Facts & Opinions (2000) Limited since 1985, has assisted decision-makers to identify and solve strategic business issues in marketing management.

We do this by creating and maintaining the integral linkages between our clients and their customers. We serve well by understanding and anticipating the changes that confront both.

We gain insights through innovative thinking, wealth of experience and a comprehensive database. We work to provide our clients with actionable recommendations.

Achievements

At MFO we understand the value of brands. We are therefore passionate about understanding how consumers interact with and form relationships with them. Our work with clients is designed to help the ‘voices’ of the consumers to be clearly understood which would lead to more value and profit being created. We have been involved with most of the significant brands throughout the Caribbean region.

An important understanding of brand value comes from the measurement of customer satisfaction. This measure reflects the value the customer places on the product or service. Customer experience is expected to be the key brand differentiator by 2020. MFO moves beyond the descriptive statistics to deliver predictive models which can help guide your plans for great customer service.

Customer segmentation is a key tool to understanding how to address the diverse needs of your customers. MFO has experience in developing customer segmentation studies that move beyond demographic profiles and help identify the attitudes lying behind the customer actions. We blend advanced statistics and qualitative tools to uncover what moves your customers.

Our Team

Market Research is in essence a learning process. This process requires experience, knowledge and creativity to determine what is the most effective way to garner and use information. At Market Facts & Opinions we approach each research project equipped with our understanding of the market and practical experience which has been honed over the past 25 years but also with an expectation to learn. Our team is multi-faceted and we rely on each other’s strengths — whether it is our technical, cognitive or creative skills so that we can achieve the most productive learning process.

Nefertiti has a healthy obsession with understanding why people behave the way they do. In her spare time, she loves reading, meeting new people, learning about new cultures, and challenging herself to learn new things. These aspects drove her to the field of research.

Nefertiti Mahluli

General Manager

I am passionate about two things — performing at the highest level and settling down with a good book. An avid reader of all things fiction I can read a book cover to cover in just one day.

Roxanne Burroughs

Operations Manager

I am the go-to person for the ‘hard’ stats because I’m genuinely curious about data and will dig deeper for the insights. With a BA (Hons) in Business and Management and an MSc. in Development Statistics, I have an unlikely combination of skills to tackle the world of Business and Marketing.

Leandra Boochoon

Head, Consumer Insights

I am a simple, understanding and kind-hearted human being. My ability to deliver within strict deadlines and to work with a high degree of integrity has become my brand. I am people-oriented, and I love the thrill of developing a plan and being able to follow through.

Sita Ramcharan

Project Supervisor

My job at the front desk is quite simple – to greet everyone that comes through our doors with the warmest, most genuine smile. I believe that the right attitude and dedication are key to the success of any workplace and that a smile can change a thousand hearts! I also give administrative support to our team and love doing so. I love being creative which I express through music, crochet and craft