Blog
Defining the Research Problem
The comments by the Minister of Social Development re the ‘inaccuracy of the Poverty Report 2014’ highlights an important but often overlooked issue in research: the definition[…]
Margin of error
All polls have ‘error’ since one never interviews the entire population but only a sample. One sample may vary from the other and so the[…]
The Size of the Sample
Size matters in drawing samples. The larger your sample is – up to a point – the smaller the range of variability there is in[…]
Selection of the Sample
How many times have you heard someone say “I have never been asked to take part in a survey? How can it be true if I[…]
The Variability of the Answers
This area is a very tricky one. Most pollsters have a theory of how people will tend to answer a particular issue. But the actual[…]
The Secret of Public Opinion Polls
MFO reveals the benefits of Public Opinion Polls and its value for making market decisions. Have you ever wondered what individuals think about a public[…]
Trinidad and Tobago Emancipation Facts
Let us sing and rejoice in one voice as a nation and beat the drums of freedom as we celebrate the Emancipation of our African[…]
T&T Judiciary: Public Opinion Poll June 2017
The events in the Trinidad and Tobago Judiciary invoked much press coverage and interest by public figures. The events included a resignation of a High[…]
Understanding the Customer Part 2
In our first part of this series we spoke about the powers of observation to learn our customers better. When we observe we understand how[…]
Getting Feedback?
We have to give credit to the Government for wanting to check the pulse of the nation. Newspaper reports claimed that a firm was hired[…]