Case Studies
New Cranberry Flavours Taste Test
The table below demonstrates the average scores given for each attribute of the two samples. The highest possible score is 5 – like a lot.[…]
Viability of a Bank Branch in Penal
The table below demonstrates the level of interest in a bank branch in the area. The majority of the sample (82%) indicated interest – either[…]
Consumers’ Beverage Attitudes
Responses to questions in a Beverage study. Q3. Sometimes it is difficult to remember everything. Which of the following beverages listed on this card have[…]
Corporate Perceptions of an Energy Company
The following diagram shows a spider web graph. The first ring in the spider web graph represents 0% and the outermost ring represents 60%. A[…]
Introducing a new Brand line
Eight focus groups were conducted with persons who suffer from allergies or sinusitis on a regular basis —four female and four male groups. The key[…]
Investigating Retail Store Customer Experience
In this particular shopping experience, only 10 points of a possible 50 points were scored since the sales associate did not explain the promotion, or[…]
Exploring Employee Satisfaction in an IT Department
End-users (employees) were asked on a scale of one to five where five is extremely satisfied and one is extremely dissatisfied, in an general sense,[...]
Satisfaction with Internet Banking
Participants were asked to identify what are the things that they liked or disliked about their bank’s Internet Banking service. Sample responses include: User Friendly Website.
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Are there limits to a brand?
For he who fights and runs away, may live to fight another day A brand is a promise Some observers may cite this couplet as[…]