- Market Facts & Opinions (2000) Ltd
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Introducing a new Brand line
September 14, 2019
Eight focus groups were conducted with persons who suffer from allergies or sinusitis on a regular basis —four female and four male groups. The key observation was:
Panadol was generally considered to be a brand leader in the category of over-the-counter medication. As a consequence of its strong brand name, participants were willing to test the new line extension Panadol Allergy & Sinus.
Given the reputation of Panadol I think that it would pass the test. If I go to the pharmacist and he gives me something that I have never heard about before, I would read the literature about it first. If he gives me Panadol I would take it in a minute.
Male 30-40 years
Categories: Case Studies