MEDIATRAK results provide ratings and audience share of television programmes, radio stations and newspapers as well as demographic profiles of viewers, listeners and readers. In 2007, 2009 and 2012, MEDIATRAK was commissioned by the Association of Advertising Agencies of Trinidad and Tobago (AAATT).

MEDIATRAK 2009 – Daily Newspaper Average Rating by Age.

Readers of the Trinidad Guardian are distinctly of an older age group – 45 years and over.