MFO reveals the benefits of Public Opinion Polls and its value for making market decisions.

Have you ever wondered what individuals think about a public incident?  A change in policy that would affect a large section of a demographic or how many citizens really support a public figure? 

A Public Opinion Poll is capable of quenching that curiosity by providing reliable answers.

A Public opinion poll expresses the general population’s thoughts on a particular issue. It is a great way to understand public behaviour, attitudes and intentions. Like other forms of social and market research, it is only useful when done in the correct way by following clear scientific Methodologies.

Watch this video for more insight about Public Opinion Polls. You can also see an example of aPublic Opinion Poll we conducted in our report on T&T Judiciary: Public Opinion Poll June 2017.